Career Advice
2024 Salary Guide: Marketing & Digital
Want to advance your career in Marketing & Digital?
Here are their salaries for each state:
All salary numbers are in ‘000‘
| MARKETING | Marketing Coordinator | Marketing Executiv | Marketing Manager | Snr Marketing Manager | Marketing Director | Event Coordinator |
| NSW – Sydney | 66 61 – 71 | 82 71 – 92 | 122 102 – 140 | 148 120 – 165 | 214 175 – 250 | 66 60 – 77 |
| VIC – Melbourne | 66 56 – 71 | 77 71 – 87 | 102 92 – 122 | 140 120 – 160 | 204 153 – 255 | 66 56 – 71 |
| QLD – Brisbane | 66 56 – 77 | 77 66 – 87 | 97 82 – 122 | 122 112 – 163 | 143 122 – 173 | 56 46 – 66 |
| SA – Adelaide | 61 56 – 71 | 77 66 – 87 | 97 92 – 112 | 112 97 – 128 | 138 128 – 168 | 66 61 – 77 |
| NT – Darwin | 66 51 – 77 | 77 66 – 87 | 102 77 – 133 | 143 102 – 184 | 148 122 – 204 | 66 51 – 82 |
| WA – Perth | 61 46 – 66 | 77 66 – 82 | 112 92 – 133 | 143 122 – 173 | 199 163 – 235 | 61 56 – 77 |
| ACT – Canberra | 71 56 – 77 | 82 71 – 92 | 112 92 – 122 | 153 122 – 173 | 179 153 – 204 | 66 56 – 77 |
| TAS – Hobart | 61 56 – 71 | 77 66 – 87 | 92 82 – 122 | 102 92 – 122 | 133 112 – 153 | 66 61 – 71 |
| New Zealand | 56 46 – 61 | 71 61 – 82 | 102 92 – 133 | 133 112 – 158 | 184 163 – 224 | 61 51 – 77 |
| MARKETING | Event Manager | Graphic Designer | Brand Manager | Campaign Manager | Product Manager | Bid Coordinator |
| NSW – Sydney | 95 82 – 110 | 92 65 – 122 | 122 90 – 150 | 117 92 – 143 | 120 90 – 150 | 85 75 – 95 |
| VIC – Melbourne | 90 80 – 110 | 77 56 – 92 | 100 90 – 125 | 112 92 – 143 | 112 82 – 133 | 85 70 – 100 |
| QLD – Brisbane | 77 61 – 92 | 66 61 – 82 | 102 82 – 122 | 107 82 – 128 | 102 82 – 122 | 56 46 – 61 |
| SA – Adelaide | 82 77 – 102 | 61 56 – 66 | 80 80 – 100 | 77 61 – 92 | 87 77 – 102 | 82 71 – 92 |
| NT – Darwin | 92 71 – 112 | 82 56 – 102 | 82 71 – 102 | 87 61 – 112 | 87 77 – 102 | 82 71 – 92 |
| WA – Perth | 87 77 – 97 | 82 66 – 92 | 102 82 – 112 | 97 82 – 112 | 102 80 – 130 | 71 70 – 95 |
| ACT – Canberra | 97 82 – 112 | 82 77 – 112 | 112 102 – 122 | 112 92 – 122 | 97 82 – 112 | N/A |
| TAS – Hobart | 71 66 – 82 | 66 56 – 82 | 92 82 – 102 | 71 66 – 82 | N/A | N/A |
| New Zealand | 82 61 – 102 | 66 51 – 92 | 92 82 – 112 | 82 71 – 102 | 97 82 – 122 | 61 51 – 71 |
| MARKETING | Bid Writer | Bid Manager | Research Executive/ Marketing Analyst | Direct Marketing Manager | Internal Communications Advisor | Communications Advisor |
| NSW – Sydney | 120 92 – 140 | 180 140 – 220 | 102 71 – 143 | 122 92 – 133 | 102 82 – 122 | 97 82 – 122 |
| VIC – Melbourne | 115 90 – 130 | 150 130 – 210 | 100 75 – 135 | 102 92 – 122 | 112 82 – 143 | 82 71 – 97 |
| QLD – Brisbane | 92 77 – 102 | 128 102 – 153 | 92 77 – 107 | 87 71 – 102 | 77 66 – 92 | 82 66 – 97 |
| SA – Adelaide | 92 87 – 102 | N/A | 71 61 – 82 | 87 82 – 102 | 85 85 – 100 | 92 87 – 97 |
| NT – Darwin | 92 87 – 102 | 102 92 – 133 | 82 71 – 97 | 97 82 – 112 | 77 66 – 92 | 82 61 – 102 |
| WA – Perth | 82 70 – 95 | 112 92 – 122 | 82 71 – 97 | 92 90 – 120 | 82 71 – 92 | 87 77 – 92 |
| ACT – Canberra | N/A | N/A | 82 71 – 92 | 102 82 – 112 | 87 66 – 102 | 92 92 – 122 |
| TAS – Hobart | N/A | N/A | 97 71 – 102 | 90 85 – 110 | 71 66 – 82 | 82 77 – 92 |
| New Zealand | 82 71 – 92 | 92 82 – 133 | 71 61 – 82 | 97 87 – 112 | 82 71 – 102 | 71 61 – 92 |
| MARKETING | Communications Manager | Major Gifts Manager | Sponsorship/ Fundraising Manager | Sponsorship/ Fundraising Director |
| NSW – Sydney | 135 102 – 160 | 122 102 – 143 | 128 100 – 153 | 175 100 – 153 |
| VIC – Melbourne | 115 92 – 140 | 112 92 – 133 | 120 92 – 140 | 153 143 – 184 |
| QLD – Brisbane | 112 92 – 122 | 71 61 – 92 | 87 71 – 102 | 107 92 – 122 |
| SA – Adelaide | 112 102 – 128 | 92 77 – 102 | 87 82 – 97 | N/A |
| NT – Darwin | 112 92 – 133 | 92 77 – 102 | 82 56 – 102 | 112 92 – 138 |
| WA – Perth | 102 92 – 130 | 82 77 – 92 | 92 80 – 110 | 122 97 – 133 |
| ACT – Canberra | 122 102 – 133 | N/A | 87 82 – 97 | 133 117 – 163 |
| TAS – Hobart | 102 92 – 122 | N/A | 102 92 – 112 | N/A |
| New Zealand | 102 92 – 133 | N/A | 87 71 – 102 | 102 92 – 122 |
| DIGITAL | eCommerce Specialist | eCommerce Manager | Digital Project Manager | Digital Marketing Coordinator | Digital Marketing Executive | Digital Producer |
| NSW – Sydney | 85 75 – 100 | 138 112 – 163 | 122 102 – 143 | 71 60 – 75 | 85 75 – 102 | 97 82 – 122 |
| VIC – Melbourne | 85 75 – 100 | 133 102 – 153 | 122 102 – 143 | 70 60 – 80 | 90 75 – 100 | 97 82 – 133 |
| QLD – Brisbane | 87 77 – 92 | 92 82 – 112 | 97 87 – 112 | 82 71 – 92 | 82 77 – 97 | 87 71 – 97 |
| SA – Adelaide | N/A | 92 82 – 102 | 92 87 – 107 | 66 61 – 77 | 77 66 – 87 | 66 61 – 82 |
| NT – Darwin | 87 77 – 102/td> | 92 82 – 102 | 102 82 – 133 | 82 61 – 92 | 82 66 – 97 | 71 61 – 82 |
| WA – Perth | 112 102 – 122 | 128 102 – 153 | 97 85 – 120 | 71 61 – 82 | 92 82 – 102 | 87 77 – 92 |
| ACT – Canberra | 107 92 – 122 | 133 102 – 153 | 122 102 – 143 | 82 77 – 97 | 102 97 – 112 | 87 77 – 102 |
| TAS – Hobart | N/A | N/A | N/A | 71 61 – 82 | 86 74 – 97 | N/A |
| New Zealand | 61 51 – 82 | 143 128 – 153 | 112 82 – 122 | 46 41 – 56 | 71 56 – 82 | 92 71 – 112 |
| DIGITAL | Digital Designer | Digital Marketing Manager | Multimedia Developer | Content Manager | Web Content Editor | Website Manager |
| NSW – Sydney | 92 82 – 122 | 143 102 – 153 | N/A | 97 75 – 110 | 87 71 – 102 | 122 90 – 133 |
| VIC – Melbourne | 92 71 – 102 | 133 102 – 184 | N/A | 90 75 – 100 | 87 71 – 97 | 102 92 – 122 |
| QLD – Brisbane | 87 71 – 97 | 102 92 – 163 | 71 61 – 82 | 82 61 – 102 | 71 61 – 82 | 92 82 – 102 |
| SA – Adelaide | 71 61 – 82 | 102 92 – 112 | N/A | 87 80 – 100 | 80 80 – 90 | 85 80 – 90 |
| NT – Darwin | 77 61 – 92 | 102 82 – 122 | 77 56 – 97 | 102 82 – 122 | 82 66 – 97 | 97 77 – 112 |
| WA – Perth | 71 70 – 90 | 122 102 – 143 | 77 66 – 87 | 77 70 – 95 | 77 66 – 87 | 92 80 – 110 |
| ACT – Canberra | 87 82 – 97 | 143 102 – 194 | 82 77 – 92 | 82 71 – 97 | 82 61 – 92 | 107 92 – 122 |
| TAS – Hobart | N/A | 102 82 – 112 | N/A | N/A | N/A | N/A |
| New Zealand | 92 82 – 122 | 107 97 – 128 | 71 61 – 82 | 77 66 – 87 | 71 61 – 82 | 82 71 – 92 |
| DIGITAL | SEO Specialist | SEM Specialist | Optimization/Conversion Specialist | Content Writer | Digital Analyst | Digital Product Owner |
| NSW – Sydney | 87 71 – 102 | 82 71 – 92 | 102 92 – 153 | 90 80 – 102 | 112 71 – 143 | 133 112 – 153 |
| VIC – Melbourne | 82 71 – 102 | 82 71 – 102 | 102 92 – 122 | 85 80 – 95 | 110 90 – 125 | 130 120 – 150 |
| QLD – Brisbane | 92 71 – 107 | 82 71 – 92 | 87 71 – 97 | 71 61 – 82 | 92 71 – 122 | 87 71 – 112 |
| SA – Adelaide | 75 75 – 85 | 80 80 – 90 | 75 70 – 85 | 80 80 – 90 | 71 66 – 82 | N/A |
| NT – Darwin | 87 71 – 102 | 82 71 – 92 | 77 66 – 87 | 82 77 – 92 | 71 66 – 82 | 82 71 – 92 |
| WA – Perth | 87 77 – 105 | 97 82 – 107 | 92 87 – 110 | 77 75 – 95 | 77 70 – 95 | 92 90 – 120 |
| ACT – Canberra | 92 87 – 112 | 92 87 – 102 | 87 82 – 112 | 92 82 – 102 | 97 82 – 112 | 112 92 – 143 |
| TAS – Hobart | N/A | N/A | N/A | N/A | N/A | N/A |
| New Zealand | 82 71 – 92 | 82 71 – 92 | 92 82 – 102 | 71 66 – 77 | 82 66 – 102 | 133 112 – 153 |
| DIGITAL | Digital Channel Manager | Social Media Coordinator | Social Media Executive | Social Media Manager | CRM Manager |
| NSW – Sydney | 133 112 – 153 | 68 60 – 75 | 85 75 – 100 | 122 102 – 153 | 112 92 – 143 |
| VIC – Melbourne | 140 120 – 160 | 56 51 – 61 | 70 61 – 80 | 112 82 – 133 | 102 87 – 133 |
| QLD – Brisbane | 107 92 – 128 | 61 56 – 66 | 71 66 – 77 | 87 77 – 97 | 82 71 – 92 |
| SA – Adelaide | N/A | 60 60 – 70 | 77 71 – 82 | 85 80 – 90 | 77 71 – 92 |
| NT – Darwin | 92 82 – 102 | 66 56 – 77 | 71 61 – 82 | 92 71 – 102 | 87 71 – 97 |
| WA – Perth | 102 92 – 120 | 77 66 – 87 | 87 77 – 92 | 102 92 – 117 | 102 92 – 112 |
| ACT – Canberra | 102 92 – 112 | 61 51 – 71 | 77 61 – 82 | 112 87 – 143 | 102 82 – 133 |
| TAS – Hobart | 93 86 – 102 | 56 51 – 71 | 66 62 – 82 | 88 84 – 96 | 82 71 – 97 |
| New Zealand | 97 87 – 117 | 51 41 – 56 | 61 56 – 71 | 112 87 – 143 | 102 92 – 112 |
| PR & COMMUNICATIONS | PR Coordinator | PR Executive | PR Manager | PR Director | Media Relations Manager |
| NSW – Sydney | 66 61 – 77 | 82 77 – 92 | 128 92 – 143 | 170 133 – 200 | 122 102 – 143 |
| VIC – Melbourne | 66 61 – 71 | 77 71 – 82 | 112 92 – 133 | 150 140 – 175 | 112 92 – 133 |
| QLD – Brisbane | 66 51 – 77 | 77 61 – 87 | 92 82 – 112 | 122 102 – 133 | 102 82 – 122 |
| SA – Adelaide | 66 61 – 71 | 82 66 – 92 | 97 92 – 128 | 133 87 – 138 | 102 92 – 112 |
| NT – Darwin | 77 66 – 82 | 82 71 – 92 | 102 92 – 122 | 133 112 – 153 | 97 82 – 112 |
| WA – Perth | 77 66 – 87 | 82 71 – 92 | 102 87 – 117 | 138 122 – 153 | 102 87 – 122 |
| ACT – Canberra | 56 51 – 61 | 87 82 – 92 | 102 92 – 112 | 133 122 – 143 | 102 92 – 112 |
| TAS – Hobart | 56 51 – 61 | 82 71 – 92 | 92 82 – 102 | 102 92 – 112 | 102 92 – 112 |
| New Zealand | 61 51 – 71 | 71 61 – 82 | 92 71 – 112 | 153 122 – 163 | 102 92 – 122 |
| PR & COMMUNICATIONS | Corporate Relations Advisor | Corporate Relations Manager | Director of Communications | Executive Director of Communications |
| NSW – Sydney | 102 71 – 122 | 87 71 – 102 | 180 150 – 230 | 290 250 – 350 |
| VIC – Melbourne | 77 71 – 87 | 120 90 – 140 | 180 140 – 220 | 180 160 – 210 |
| QLD – Brisbane | 77 71 – 87 | 112 82 – 133 | 180 140 – 200 | 210 180 – 250 |
| SA – Adelaide | 77 71 – 87 | 102 87 – 117 | 200 168 – 252 | 270 210 – 350 |
| NT – Darwin | 92 82 – 102 | 107 92 – 122 | N/A | N/A |
| WA – Perth | 77 75 – 100 | 102 87 – 122 | 165 150 – 180 | 210 180 – 250 |
| ACT – Canberra | 92 87 – 112 | 138 97 – 143 | 130 120 – 150 | 200 180 – 220 |
| TAS – Hobart | 71 66 – 82 | 122 97 – 143 | 160 140 – 180 | 180 160 – 200 |
| New Zealand | 77 71 – 92 | 122 102 – 143 | 200 180 – 225 | 220 200 – 250 |
| AGENCY | Account Executive | Senior Account Executive | Account Manager | Senior Account Manager |
| NSW – Sydney | 55 50 – 60 | 65 60 – 70 | 75 70 – 80 | 80 75 – 90 |
| VIC – Melbourne | 55 50 – 60 | 65 60 – 70 | 70 65 – 75 | 75 70 – 85 |
| AGENCY | Account Director | Senior Account Director | Group Account Director |
| NSW – Sydney | 110 90 – 120 | 115 110 – 130 | 140 125 – 165 |
| VIC – Melbourne | 105 85 – 115 | 110 105 – 125 | 135 120 – 160 |
Looking to switch jobs this year? We’ve got your back
Download one of our free resume templates to use. We have templates for different industries and roles.
While you’re doing up your resume, why not check out our Ultimate CV Guide and Cover Letter Guide?
They’re chock-full of useful tips for an absolutely killer CV and Cover Letter – our tricks of the trade from over a decade of recruitment experience.
And if you need some extra help, we’ll even polish up your CV or Cover Letter in no time. Just reach out to us.
Back to the Main Australia Salary Guide.
Source: HAYS